Are you looking to expand your social media presence? If you are, it’s not a bad idea. 72% of Americans use some form of social media, meaning that the opportunities for success are nearly endless.
However, to make the most of social media, you might want to hire someone who specializes in it.
Today we’re going to look at exactly how to hire a social media manager who won’t let you down. By the time you finish reading this article, you’ll have no problem finding the right person to work with.
Read on to learn how to choose a social media manager that will get you the results you want.
What Does a Social Media Manager Do?
Social media managers might not have been common a decade ago, but that doesn’t mean they don’t keep busy today.
These professionals work hard to curate the content on all of your social media accounts. They determine what to post, decide when to post it, and track how the content they upload performs. They also engage with all of your followers, adhering to your company’s brand voice in the process.
Ask Yourself the Important Questions
To find the right person to work with, you’re going to want to ask yourself some important questions. These include the following:
- What the objectives that you want to get out of social media are
- How your current social media posts and pages are performing
- What sets your brand apart from the rest
By having answers to these questions, you’ll be ready to find the best social media manager to work for you.
Know Where to Look for a Social Media Manager
Of course, social media managers don’t grow on trees. To find the right one, we recommend checking out places like job boards, joining social media groups, and snooping around the pages of other companies.
Pro-tip: If you’re looking for quality social media managers, we recommend working with William Lawrence Advertising!
Look for Someone Who has the Right Qualifications
So once you start finding potential social media managers, how do you decide on a candidate? Look for someone who checks the following boxes:
- Works well on a team and by themselves
- Makes organization a priority
- Knows how to use social media for business, not just for pleasure
Remember to trust your gut when looking at different candidates!
Understand How to Hire a Social Media Manager Who Won’t Let You Down
A social media manager might not seem like a necessary addition to your team, but the truth is that they can play a huge role in the success of your business. Of course, you need to make sure that you choose the right person.
Use this guide to help you do just that. By following the points mentioned in this guide, you’ll have a clear idea of how to hire a social media manager who won’t let you down.
Do you now have a better idea of how to find the best social media manager? If so, spend some time checking out the rest of our site for more great content.