How to Drive Blog Traffic With Guest Posts

blog traffic

Does your company’s website have a blog set up on it? If it doesn’t, you could be missing out on a huge opportunity right now!

By creating a blog for your company’s website, you’ll make it so easy to keep the content on your site fresh. You’ll also be able to use any blog traffic that you’re able to get to increase your website traffic as a whole.

And as if all of that wasn’t enough, you can utilize your blog to take advantage of guest posts. Guest posts are posts that will be published on other sites with links to your blog in them. These backlinks are going to work wonders for your website’s search engine optimization, or SEO, and help you earn more website visitors than ever before.

So, what are you waiting for? You should begin by establishing a blog for your site. Then, you should start to accumulate blog visitors and improve your blog traffic generation over time through the use of guest posts on other sites.

Here’s how to get blog traffic with guest posts.

Begin by Filling Your Blog With Great Content

In order to use guest posts to your advantage, you’re going to need to have a website that is filled with plenty of great content. It’s why you’re going to need to work hard to build out your blog before doing anything else with regard to guest posts.

You should spend a few months creating all kinds of excellent content for your site. All of your content should be at least 500 to 1,000 words in length, if not longer, and it should contain keywords that are relevant to your industry.

By doing this alone, you should be able to give your blog traffic a boost. You should see more website visitors as people flock to your blog.

But this will only be the beginning! You can take your blog traffic to the next level by putting guest posts to the test next.

Consider Reaching Out to Other Sites to Do Some Guest Blogging Yourself

Once you’ve built up a steady supply of posts on your blog, you can set your sights on doing some guest blogging. If you’re up for the challenge, you might be able to create some guest posts yourself without any help from the SEO professionals out there.

To do this, you can touch base with other sites in your industry and ask them if they would allow you to guest blog for them. Most of them will be more than happy to accept guest posts from you. In exchange for your content, they’ll allow you to place links back to your blog in your guest posts so that it’s a win/win for both of you.

But be warned: Creating your own guest posts for other sites can be time-consuming! You’re going to have enough trouble keeping up with all the content that you’re creating for your own site, which is why you might not want to take on all the guest blogging responsibilities yourself.

Find a Guest Blogging Service to Help You Place Guest Posts on Other Sites

If you don’t feel as though you can commit to writing guest posts on your own, no worries. You’re also going to have the option to hire a guest blogging service to assist you.

When you visit, you’ll see an example of a great guest post service. They’ll be able to help you throw together guest posts and put them on other sites.

More importantly, they’re going to be able to find sites that are going to provide you a great return on your investment. Backlinks on these types of sites are going to yield much better results than backlinks on lesser-known sites.

This might be reason enough for you to leave the guest posting to a service like this. You’ll know that your backlinks are making a big difference when you land guest posts on the best possible sites.

Make Sure You’re Choosing the Right Blog Posts to Link Back to in Your Guest Posts

In a perfect world, you want people to see the links to your own blog posts in the guest posts that you put together and click on them to visit your site. This is how you’re going to increase your blog traffic and drum up more interest in your company.

But with that being said, you’re not going to be doing yourself any favors if your links lead back to blog posts that people don’t actually want to read. You’re going to find that your blog visitors will come to your site and then click right back once they see what you have on your site.

You should, therefore, make sure that you’re picking out the right blog posts from your site to highlight in your guest posts. Your guest blogging service should be able to help shed some light on which blog posts you’re going to want to include.

Pick the Right Keywords to Use While Guest Posting on Other Sites

When you link back to your site’s blog posts in your guest posts, you’re going to have to figure out which words you want to use to create your links. Ideally, you’re going to want to pick out some good keywords that you can use for linking purposes.

If you don’t have the slightest clue as to how to choose these keywords, that’s going to let you know that you’ll need to have a reputable guest blogging service on your side. In addition to choosing which blogs to highlight, they’ll also find which keywords should be used to link back to your blog.

Doing something as simple as not choosing the right keywords could hurt your blog traffic as opposed to helping it. There is going to need to be some research done into which keywords will be your best options.

Keep Tabs on the Guest Posts That Go Up and See to It That They’re Well Written

Many companies spend a lot of time focusing on making their blog articles the best that they can be. But when it comes time to put up guest posts featuring links to these articles, they don’t always take this same approach.

The guest posts that feature links to your blog are going to have some impact on people’s perceptions of you. If these guest posts aren’t well written, people might not trust your company as much as they should.

With this in mind, you should make it a point to keep tabs on all the guest posts that are being written on your behalf if you’re not actually writing them yourself. You want them to be well written from start to finish so that they don’t reflect poorly on your company.

If you find that your guest posts aren’t up to your standards, you should either write them yourself or find a better guest blogging service to lend a helping hand.

Calculate How Much Blog Traffic You’re Generating Through Guest Posts

Prior to putting up a single guest post on another site, you should take a look at how much blog traffic you’re getting on a daily, weekly, and monthly basis. You should also see where this website traffic is coming from if you can.

From there, you should calculate how much blog traffic you’re generating through the use of guest posts. You should also see where your blog traffic is coming from following the use of guest posts.

You should obviously see a spike in your blog traffic once you’ve made guest posting a priority. You should also notice that most of your traffic is coming from the sites that are providing you with backlinks.

If you don’t notice any change in your blog traffic, that’s going to indicate a problem with your guest posting strategy. You might not be posting on the right sites, or you might not be creating the right kind of content or linking to your site properly. Regardless, it’s going to be essential that you take a step back and reevaluate your approach to guest posting.

Some simple tweaks by you or your guest blogging service should turn things around and make your guest posts more effective. It shouldn’t be long at all before you’re seeing real results in the form of increased blog traffic.

Continue to Put Up Guest Posts on Different Sites to Build Up a Backlink Portfolio

After you’ve been guest posting on other sites for a month or two, your blog traffic should be way better than it was before. This should be an encouraging sign and should motivate you to guest post on other sites even more.

You should do your best to spread your backlinks out among a bunch of different sites. The more sites that you’re able to get guest posts up on, the better your blog traffic is going to be as you move forward.

Google and the other search engines love to see blogs that have links on a variety of other sites. It makes them look so much better in the eyes of these search engines and increases the chances of these blogs appearing at or at least near the top of search engine results pages.

Avoid Broken Links on Your Blog at All Costs

While Google and the other search engines like to see blogs with lots of backlinks, what they don’t like to see is broken links on blogs or blogs with backlinks that are broken. This a big no-no when it comes to search engine algorithms.

What does this mean for you? Well, for starters, it means that each and every link that you put into a blog on your site should lead to a live page on another site. If it doesn’t, you’re going to get docked points by the search engines.

It also means that you’re going to need to keep any links that you get through guest posts live. If one of these links goes down, it’s going to spell trouble for your blog and your site as a whole. The search engines won’t be happy with you.

It’s almost impossible to avoid all broken links. But you should try your hardest not to allow broken links to take a toll on your blog traffic.

Take Other Steps to Increase Your Blog Traffic

As we’ve shown you here, you can increase your blog traffic through the use of guest posts. But that isn’t the only way to do it. You can also take other steps to boost your blog traffic in the months and years to come.

For example, you can start to post all of the blogs that you put up on social media. This will build up some awareness around them and hopefully get other people to share them on Facebook, Twitter, etc.

You can also work to become more knowledgeable as far as SEO is concerned. When you’re using the right keywords in your content and coming up with the right titles for your blogs, it’ll make a world of a difference.

Whatever you do, don’t ever stop learning about SEO and what it can do for your website. It’s one of the most powerful tools that you have in your arsenal. Use it wisely and it’ll lead to more blog traffic.

You Can Get More Blog Traffic by Investing in Guest Posts

A lot of company owners struggle to find the time to do guest posting. But it’s something that you should make time for if you can after hearing about all the benefits of doing it.

Or if nothing else, you should hire a guest blogging service to help you with guest posting. It’ll prove to be one of the smartest investments you’ve ever made once you see your blog traffic skyrocketing in the right direction.

Would you like to read more about building a blog for your website and using it to increase your website traffic? See how it’s done by sifting through the other articles on this blog.