Over 60% of marketers say generating traffic and leads is currently their biggest marketing challenge. If you’re struggling to generate leads, don’t rely solely on digital marketing. Consider creating fresh, eye-catching print materials as well.
Print marketing isn’t dead! Here are five reasons you need to add print materials to your marketing strategy right away. By reviewing these benefits, you can make a more informed decision for your business.
Generate more brand awareness, leads, and sales than ever before. Give your business the boost it needs with a print campaign today!
1. Brand Consistency
It takes five to seven impressions before people become even a little aware of your brand. In order to develop brand recognition, consistency and repetition over time are key.
If you want to develop brand awareness and recognition, consider print marketing.
Print marketing can help you appear in front of customers, giving you a chance to establish your brand. Meanwhile, you can maintain brand consistency by showcasing your:
- Color palette
- Font styles
- Imagery styles
The colors, texture, and images you use can all help you build brand recognition.
With print media advertising, you can build awareness over time. In fact, print materials are ideal for long-term campaigns. You can keep reaching customers to help them remember your brand.
It only takes 10 seconds for people to form an impression of your brand, though. If your mail marketing campaign isn’t professionally made, consumers will take notice. Instead, you can use your print materials to improve your brand’s reputation.
You can appear as a credible resource in the industry with your professional print materials.
Brand consistency can help increase revenues by up to 23%, too. In fact, 59% of consumers prefer to purchase from brands they trust. Your print materials can help people recognize your unique value as well.
Then, you can start building brand trust.
Over time, trust can become brand loyalty. Loyalty is often worth 10 times as much as a single purchase. In fact, a 2% increase in retention rates can reduce costs by 10%.
You can develop stronger relationships with your customers, then boost your retention rate. Your ROI will rise as a result.
In fact, people tend to trust print ads more than digital ads. Print has been around for a long time. Many consumers view print materials as a trustworthy medium as a result.
They’ll spend more time consuming your content and absorbing your marketing message with print materials.
With digital marketing, however, consumers might hesitate. They could fear false information, viruses, or spam. With so many companies using digital marketing, it’s difficult to determine who you can trust.
Instead, consider developing branded print marketing materials.
2. Reach Your Target Market
Are you struggling to reach your target audience online? Consider using print marketing instead.
Print marketing materials can help you engage with the audience at the right place and right time. You can create different materials to reach your audience, including:
- Exhibition stands
- Targeted point of sale materials
More people are starting to unplug from their screens and turn to print materials instead. With well-placed print materials, you can grab your target audience’s attention. Then, you can show off your product to draw in new leads and sales.
You can also use print materials to create personally tailored messages. Personalization is an effective way to connect with customers. You can appeal to their distinct needs and wants by customizing your messages.
In fact, 84% of consumers say being treated like a person is important to winning their business. Another 74% are frustrated with content that has nothing to do with their business.
In fact, 63% of consumers now expect personalization as a standard of service. Another 73% expect companies to understand their needs and expectations. Over 50% will switch brands if a company doesn’t personalize communications with them.
If you want to generate more business this year, personalization through print advertising is key. You’ll have an easier time appealing to your customers and showing them you care about their needs.
3. It’s Tangible and Lasting
One of the biggest benefits of using print marketing materials is they’re tangible. Digital ads can disappear, causing consumers to forget what they saw. They can hold onto your print marketing materials for as long as they want, though.
In fact, consumers can receive mailers from your mail marketing campaign, then post them on the fridge. Each time they see your mailer, you’re generating more awareness and recognition.
With print materials, your marketing messages will remain until they no longer offer value to the customer. You can remain top-of-mind much longer with print materials than digital ads.
Consumers tend to skim information quickly when they’re online. With print materials, reading is slower and deeper. They’re more likely to take in information and understand your message as a result.
4. Print Engages Customers
Print materials are designed in an easy-to-read format. You can improve the customer experience and your brand reputation as a result. With print materials, you can tell your story and draw people in.
Print materials can better engage your customers, too. With a strong call-to-action, you can encourage consumers to take action. Then, you can generate more sales and improve your ROI.
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5. Improve Your ROI
Since print marketing materials are more engaging, they’re also likely to boost your return on investment. You can create point of sale and point of purchase materials to generate more conversions when people are ready to shop.
People who receive your mailers might even share them with others. You can then reach a broader audience and generate more sales.
Generating brand trust and loyalty can also help you retain long-time customers. Their repeat sales can also improve your ROI.
With a strong print advertising campaign, you can retain customers who are loyal to your brand.
Boost Your Brand: 5 Amazing Benefits of Effective Print Marketing
Don’t fall behind the competition this year. Instead, consider creating a print marketing campaign. With strong, branded print materials, you can boost brand awareness, trust, and loyalty.
Then, you can retain customers and improve your ROI for years to come.
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