Video Marketing: A Guide for Beginners in 2021

video marketing

Americans spend almost eight hours a day consuming digital media. They spend three hours more each day on digital media than traditional media.

Much of that content is video marketing. YouTube videos, Facebook ads, not to mention Instagram and TikTok content are dominating daily life.

You need to jump on the video marketing bandwagon if you want to have any hope of reaching a new audience.

You don’t need to be scared of video. Just keep reading for the top video creation tips to improve your marketing efforts. 

1. Who Is Watching Your Videos?

Think about your target audience. What do they want to learn about your industry? Someone in fitness wants to learn new workouts or how to plan meals in a busy schedule.

Follow that up by asking yourself where they watch videos. Think about the social media platforms and the device they use to watch.

2. Video Planning Is a Must

There are few occasions when it’s OK to pick up a camera and go on a rant. For example, you can shoot IGTV videos in response to industry events.

Otherwise, you need to plan out your content. Pick a location to shoot and make sure the background isn’t distracting.

Write out an outline of your content and rehearse it a few times on camera. Make sure your energy is high so your enthusiasm comes through.

3. Learn About Video Equipment

Do you need to spend $10,000 on video equipment? You can if you have the budget, but it really isn’t necessary.

You can go with a bare-bones budget to record videos. You can get a good ring light for about $75, a wireless mic for $50, and use your phone camera.

As long as you have a good microphone and lighting, the video quality doesn’t need to be perfect.

4. Find Out About Editing

Editing turns your raw footage into a quick story that is easy and fun to watch. There are a number of free editing solutions that let you edit quick videos on your phone.

There are a couple of free high-powered editing suites for desktop computers, too. As you edit, keep in mind who’s watching the video and how they’re watching.

Someone might watch a YouTube video on their TV, so you want to get right to the point in the introduction.

People watch Facebook videos with the sound off. Make sure you add captions and text to move the story along.

Creating videos for Instagram is completely different because you have 60 seconds for your post. 

5. Just Hit Record Already

Are you the type of person who puts things off because everything needs to be perfect before you take action?

That mindset kills your video marketing strategy. You’ll never get into video marketing because the conditions will never be perfect.

Accept that your first videos will be awful. You’ll improve little by little with each video.

Video Marketing Tips for Beginners

You can’t sit on the sidelines when it comes to video marketing. It’s your best chance to connect with your customers and reach new ones.

These video creation tips help you plan your videos and take action.

Want to know what else is good? Check out the other articles in the Business section today!

Salina is a professional blogger and marketer. She has an excellent talent for writing. She is very much passionate about contributing her ideas on online platforms. Generally, she shared her thoughts on trendy topics such as health, beauty, travel, food, fashion, technology, business, finance, and so on.