Social media is one of the first impressions of your business that people will have. Especially the platforms like Instagram and TikTok have captured a large sum of the population. But many businesses, even after posting spectacular photos and videos, cannot get the expected engagement rate. One of the best ways to analyze past performance is the likes you get on your post. To solve this problem, we will list some tried and tested techniques to increase the likes on Instagram.
1.Run a like-based contest
Who among us does not enjoy freebies and giveaways? This, incidentally, is also the best approach to generate participation in a contest. People enjoy participating in competitions that offer free prizes. You need to have three or four requirements by fulfilling that the audience can get a gift, and one of those requirements should be about like the post. The other conditions may be tagging or sharing the content, and it is already apparent that doing so will increase your likes because it is the simplest step to take. It can be a helpful technique for businesses that have just started or are new to Instagram.
2. Work on aesthetics
Try to create beautiful or unique photos and videos that people may love to engage with. Now it is not necessary that you have to invest in a costly camera to click awesome pictures, but you should focus on the editing part to make photos more live, likely, and authentic. Always focus on how your pictures will look in the grid and ask yourself do they look good? You can consider a color scheme that keeps your brand consistent and is also aesthetically pleasing. You can use creative filters which stand out, and you can also use editing applications like Canva and Photoshop express. The main thing is to keep your aesthetics right to fetch more likes.
3. Go with Trends
You may have noticed that trends frequently appear on Instagram. One of the best ways to raise a post’s engagement is by using memes and trends. Even many Instagram accounts dedicated to posting memes that promote engagement exist. However, you must consider your audience and tailor your posts to them to do this. This next phase is crucial since specific audiences may dislike the humor and prefer reading insightful content that adds value to their lives. Following trends will also boost the viewership of your reels. Alternatively, you can buy instagram views here.
4. Choose the right time to post
On average, Instagram users like and comment during a specific hour of the day. Now that you know that Instagram algorithms prioritize recency above chronology, attempt to make your post live at the right time if you want your audience to view it. According to data, the ideal time to post is between mid-morning and early afternoon. It will also boost the likelihood of likes if you curate the content calendar. Instagram insights might help you decide when to post.
5. Write catchy captions
No matter if you choose to write novels or one-liners for advertisements, a strong command of writing skills is required for creating captions. Nowadays, many people use automatic writing, which you should avoid if you want to create Instagram content that will be interesting in the long run. Your captions should be just as good as your photographs, which will eventually complement that by employing the appropriate tone and voice. Excellent captions give context to your Instagram photos and may persuade followers to do the desired action. To add a hook to your content, you might start by narrating a tale or posing a query to your readers. The next step is to make the captions brief and amusing and strive to shorten them to increase audience engagement.
Choosing the right hashtags is one of the simplest strategies to get more Instagram likes on your post. This does not entail overusing hashtags in your post but rather being judicious in choosing those that generate the most interaction. Use hashtags that will put you on Instagram’s explore page so that you can reach a wider audience. This could fetch you more likes for your Instagram post. Always aim to include three to five trending relevant hashtags of your industry. To obtain a general notion of what to use, you may also look at accounts of the competitors and see what they are using.
This tip is especially relevant for travel and retail brands as when you add a location to your post; it becomes easier for the users to find your post when people are looking about a particular location. It becomes even more helpful when you have a brick-and-mortar establishment. Many Instagram-savvy diners use Instagram to investigate a restaurant’s most fabulous menu items and beverages. They can quickly locate images of the foods they want to try by opening a site that has been tagged. The location tag will naturally bring in Instagram Likes if your content is good.
8.Ask to tag a friend
Have you ever read a post that you found so good that you felt compelled to share it right away or dedicate it to a friend? Users may take a few actions at this step, such as tagging other users or sharing the post with their friends in private chat. However, if you add a clever or catchy caption, that can encourage users to tag their friends. Either go for the punchline or give it away. This will also help in increasing the likes of the post as it will reach new people.
9. Make it engaging
Instagram prominently displays Instagram Reels on the platform. Create your idea for the ideal viral video as a Reel rather than a post or story when you have one. Reels are simpler for users to share with their friends and are also readily available for discovery, thanks to the display of users’ reels on their Explore pages.
It does not matter if you are a thriving business or an influencer who wants to get more likes on their post. The strategies mentioned above will help you make your content more engaging. Instagram is important, and growing your likes will not happen overnight; it will require effort and a well-researched strategy.