What Social Media Metrics Should Your Business Measure

Social Media Metrics

There are currently 4.5 billion social media users worldwide.  

Social media marketing is one of the best ways to get your brand in front of customers. It’s also a cost-effective way to reach potential customers and build brand awareness.  

But how do you know your efforts are working? By measuring social media metrics.  

The metrics are a set of data points that can help you determine if your social media strategy is working. Each platform has its own unique set of metrics, and it’s important to track them all. 

If you are wondering what social media metrics your business should measure, this simple guide is for you.  


Reach is the number of unique people who have seen your content on your social media platform.  

This includes both organic and paid reach. Reach is a good way to measure how many people are seeing your posts and whether they’re engaging with them.  

It also helps you get an idea of how far your content has spread across social media networks. 


Shares are the most basic metric you can track.  

It’s a simple way to see how many people have liked or shared your content. This is especially important for social media posts that ask users to interact with the brand. 

Shares are also a good indicator of the type of content your audience likes best and what posts they want to see in the future. 


Traffic is how many visitors a particular post receives.  

This is a good way to see how well your content is performing, and whether it’s attracting new visitors. It also helps you determine whether the content is attracting the right audience.  

You can also use traffic data to see which posts are performing better than others and why. If you want more traffic, contact this digital marketing company today. 


Followers are how many people follow your social media accounts.  

This can give you an idea of the size of your audience, and whether they’re interested in what you have to say. It also helps when it comes time to take advantage of some paid advertising campaigns.  

The more followers you have, the better your chances are of getting your content seen by more people. 


Conversions are how many people take action after seeing your content.  

This can be anything from clicking a link in your post to making a purchase. You should have conversion goals set up for each of your social media accounts.  

This way, you know when they’re being successful and what actions need to be taken next. 

Social Media Metrics Are Important for Growth 

Social media metrics are important because they help you determine if your efforts are working. 

By measuring the right metrics, you can identify opportunities for improvement. You can also make decisions that will positively affect your business.