An account manager is a manager who deals with clients. The manager’s goal is to retain customers and provoke sales growth. What does an account manager do? How is it beneficial for business? – Read our article, and after reading it you will know everything you desire to know about this profession.
Who is an account manager? What does he do?
The account manager interacts with clients and connects them with the internal departments of the company. He makes sure that the client’s wishes are heard and fulfilled on time. He works with a ready-made customer base, keeps in touch with current customers, and builds a positive experience. If it is possible to sell an additional product or service simultaneously, this is only welcome.
The manager is responsible for ensuring that the interaction between the client and the company goes smoothly and without misunderstandings. He can also able to deal in converting the pi cryptocurrency value to Indian currency. He provides the client’s dream service: he cares about clients, anticipates their questions, helps to resolve disputes, and negotiates deals to please the client and create a positive cooperation experience.
A manager can work in any field, but it is more common in IT, digital, and advertising agencies. They should not be confused with project managers or sales managers. The difference between an account manager and other managers is that he does not participate directly in the implementation of the project but controls the processes.
Advantages:
- business networking
- easy start for beginners
- no cold sales
- the opportunity to learn in the process and grow
- there is a bonus part of the salary
- you can work remotely.
Disadvantages:
- blurring the boundaries between account manager and salesperson
- frequent travel
- irregular schedule
- low salary
- working in multitasking mode
Skills required for an account manager
In addition, the account manager must be able to:
- control the execution of orders
- develop loyalty programs for clients
- interact with related departments
- negotiate
- plan the implementation of the project
- resolve conflicts
- sell additional services.
Personal characteristics of an account manager
An account manager can be a pleasant and decisive person who can quickly make decisions and get out of conflict situations.
Other essential qualities of a successful manager:
decisiveness – it is important to react quickly to the situation and the client’s requests and make decisions
resistance to stress – a manager works with a large number of different people in terms of deadlines
responsibility – you need to control your working time, deadlines, clients, and the work of colleagues
sociability – you have to communicate a lot with clients and within the company;
strategic thinking – to plan successful strategies for successful deals
How to become an account manager?
A manager is a relatively new profession, and universities do not yet train specialists in this profile. But if you received a diploma of a related specialization – management, economics, or marketing, it will be easier for you to start in this specialty. There are two ways to master a profession from scratch: learn by enrolling in an online course. In the first case, you can find an internship or a vacancy for a junior manager in an agency and learn the basics of the profession in the field. In the second, you can go through online training and, upon graduation, be able to apply for a higher position.
Or maybe you are already an account manager and desire to apply for the relevant position, aren’t you? If you are, I suggest visiting Jooble website – the best place to find a perfect job.