Do you think that online forums are the next frontier for the fashion industry and home product brands? You are right! It’s happening for all the right reasons. It’s beneficial for both, the fashion brands and the customers. Despite all the obvious advantages of online shopping and e-stores, the progress has been slow. The fashion industry has some deeply steeped traditions and heritage.
People are used to them. People also with fashion compensate the home products for which boiler cover UK by Warranty People offers The reluctance in this shift is due to a variety of reasons. It’s time for luxury brands to get over everything. They need to get along with the evolving consumer market. Their own benefit.
Many fashion brands across the globe have started selling online for a long while now. And that’s true for both, luxury and mediocre fashion brands. Some instances are Mango, Zara, Khaadi UAE, and others. But many luxury brands are still hesitant to sell online.
One of the major reasons luxury brands are hesitant of selling online is because they don’t want to lose the element of ‘luxury’ attached to them. They don’t want their customers to feel that the luxury, rare, and special feeling is lost. They don’t want their brand to appear as a mainstream brand. However, luxury brands realize how important online selling has become. Let’s discuss how brands will shift to online shopping. And how will they keep the personal connection with their clients alive?
Online Shopping is Trust-Worthy
In 2019, we can say that there is nothing distrustful about the internet anymore. Especially when it’s about shopping and retail. Online shopping has been successfully operational since 1994. And Amazon.com launched online shopping site by 1995. Therefore, it’s been more than a couple of decades’ people across the world have been shopping online. It’s time that luxury brands also start trusting online shopping. Customers across the globe trust online shopping. They share their bank cards credentials and confidential personal information with e-stores. It’s a good enough reason for fashion brands of any stature to start trusting online shopping too.
Global Exposure
We live in times of social media. People across the globe are addicted to sharing what they love. And this leads to unimaginable exposure. Millennials and generation Z are major buyers according to statistics. And if your brand is not online or has a strong social media presence, you are sure to miss tons of potential buyers. Fashion brands realize the incredible amount of exposure that they can get online. Especially as compared to a confined brick-and-mortar store. The buying possibilities are incredible. The people across the world are the potential buyers.
Increase in Support from Investors
Investors are more and more interested in flourishing e-commerce for the fashion industry. According to statistics, e-commerce investments have augmented to $9.4 million in 2016. Investors have also invested in the warranty giving industry providing central heating cover with high-profit margins. They have also explored industries other than fashion. It was only $3 million in 2011. According to a reliable source, the industry-wide data indicates that the expected worldwide revenue will increase. From $481.2 billion in 2018, it will go to a massive $712.9 billion in the year 2022. That’s huge!
The Immense Opportunities
The aforementioned growth prospects provide certain notable opportunities. Some of them are as follows:
- Immensely expanding the global market beyond the West
- Increasing smartphone penetration and augment online access
- Emerging middle-classes across the world with disposable income
- Incorporating innovative technologies to boost experiential e-commerce
Communication between Online Shoppers and Fashion Brands
Fashion e-commerce brands are doing a remarkable job. And this encompasses online forums, customer support, Q&A pages, and user-generated stuff. They are not leaving any stones unturned. Especially when it comes to building a strong social connection with the clients. Every fashion brand is taking a step in that direction because it is integral to their own success. Fashion brands should come up with creative and different e-commerce models. This will attract more and more customers.
Improving User Experience
What do you think is the biggest flaw in an online fashion brand? It’s pretty obvious. The customers’ inability to try the products before they make a purchase! However, fashion retailers are taking online shopping to next level. They are exploring every possibility to improve the user experience. The launch of AR technologies, online size guides, and 3D forums are some instances. They have revolutionized the online shopping experience. The regular online shoppers seem to be more satisfied. They love these newly introduced features.
Smartphones for Shopping Online
The advanced customers of this age tend to stare at their smartphone screens. And that happens every few seconds precisely. They tend to catch up everything that’s happening on the social media forums. We consider them as major time wasters. But soon enough, people will consider them the pivotal purchasing vessels. Smartphones are going to turn into a complete shopping mall by the year 2026. That’s a prediction by fashion experts.
Mobile purchases will account for almost 49% of the total e-commerce by the year 2020. That means around $252 billion in sales! The figure is going to grow exponentially by the year 2026. The popularity of mobile e-commerce will force fashion retailers to put up some serious efforts. They will ensure giving their customers an incredible shopping experience. And they will also have to improve factors like delivery time, exchanges, refunds, and so on.
It is pretty evident that online stores and fashion e-commerce are still in their infant stages. But the predictions are exciting. The growth and evolution seem to be highly promising and trending. If you own a fashion brand, make sure you don’t lag behind in the e-commerce. Good luck!