SEO: 6 Major Things You Should Know About Search Engine Optimization

Search Engine Optimization tps

Struggling with SEO?

Search engine optimization can seem like an overwhelming topic with many different factors. That’s why we’ve put together a guide on the top 6 things you should know about SEO.

Continue reading to better your website today.

1. Link to Other Websites With Related Content

When able, link your web pages and posts to other websites with related content.

While some think that this could be harmful to your web traffic, it can actually boost your traffic and give an enjoyable experience to your readers.

Linking to other websites will build your credibility and increase interactions on your page. Only find other resources that are credible and authoritative–this will do you better in the long run. A website with several high-quality links will benefit you and your readers much more than a website with many low-quality links.

Build credibility, trust, and relationships by linking to other relevant content that your readers can benefit from.

2. Focus On Your Readers and Not SEO Logistics

In today’s society, search engine optimization has gravitated from logistics and rankings to interpersonal engagement and quality content.

Rather than focusing your content on keyword relevance and rankings, try to alter your content to directly please your readers. 

When creating content for your website, give your readers something helpful. Using SEO copywriting to your advantage, target your audience, and create content that helps them. They’ll interact with the material and you’ll be building a relationship with your readers.

3. Write Relevant Meta Descriptions for Each Web Page

When producing website content, you’ll need to write relevant and usable meta descriptions for each page on your site.

The meta description is the first thing your readers see on Google when they run across your site. Focus on producing unique, helpful meta descriptions to guide your readers in the right direction.

Since meta descriptions should not be duplicated, utilize writing tools to add unique, relevant meta descriptions to each page.

4. Use a URL That’s Easy to Read

No matter how long or short your URL is, it needs to be easy to read.

Avoid including numbers or characters in your URL, as it muddles the clarity of your website on search engines.

One good rule of thumb is to include only 2 to 4 words in each URL. This will eliminate confusion, fluff, and other unnecessary complications in your URL. Avoid stop words such as a, an, but, the, or in. 

Create relevant and easy URLs to follow to guide your readers to your page.

5. Use Relevant Keywords in Images

One important aspect of search engine optimization information is knowing that images are crucial to your SEO ranks.

When searching for images on Google, readers use keywords to get to your image. You’ll need to include the right keywords in the names of your images to create relevancy in your traffic.

6. Publish Content Consistently

In order to appear on Google searches and to have a steady audience, you have to produce quick, consistent, quality content.

To build traffic, SEO, and relationships with your readers, it’s necessary to create a consistent schedule of when to publish content on your website. This will encourage both you and your readers to visit your page often.

Visit this page to read more about content creation and SEO.

Using Search Engine Optimization to Your Benefit

When it comes to knowing what is SEO, these 6 tips will help you navigate search engine optimization on your website.

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