Are you creating YouTube marketing videos for your channel? If so, you need to develop your marketing methods by using the six different facts. YouTube is the world’s second search engine after Google and enhances their growth to expect their business and brands to maintain their online visibility.
YouTube has a safe and straightforward platform that works on several strategies, where it’s moving in popularity over the years. YouTube transforms the content makers to share their content with an enormous audience. As a result, there’s a broad range of content to pick from the platform.
Some of the example videos on YouTube are beauty tutorials, gaming channels, product reviews, or hours of unboxing videos. From the several millions of YouTube channels, you can discover something exciting and fascinating.
In this article, the YouTube marketer’s guide deals with the perfect method of implementing it on the YouTube channel and helps kickstart the channel to stay ahead in the competition. YouTube marketing works with the different strategies and tricks utilized by the business to make your channel drive traffic, spread brand awareness, and achieve other marketing main targets on YouTube.
1. YouTube Works with Monthly Active Users:
Here, As of April 2019, Statista gives out the details about the most popular social media network, YouTube. It has two billion users worldwide and recorded information on the average number of active users they have every month. Thus, the significant social media network that has a massive monthly user higher than Facebook.
These monthly users are the people who logged-in to the website at least once per month to point out the fact. It is essential to describe this since there are enough people who watch videos on YouTube without using Google Accounts. YouTube user statistics is known to be a massive value for marketers in 2020.
Moreover, it ranges near two billion users entering YouTube every month to watch the videos; it’s an active market that marketers need to have the potential ability to click. And since a large portion of YouTube users check on the social media platform regularly, it proves to be the ideal platform for focusing on the importance of obtaining YouTube likes to enhance the channel’s growth by the digital marketing technique.
2. Why is YouTube Essential for Business?
As the video content’s vital transforms become increasingly clear, lots and lots of businesses are changing to video format; Statistics reveals that barely 62% of the company employs their video marketing on YouTube as the channel tries to publish the video content.
In 2019, Buffer, a YouTube channel, ranked as the second-most popular channel for businesses to share their video content, including Facebook.
YouTube has gained its popularity as a platform and looks at the video personally; it has become a valuable tool. Several companies have launched to use YouTube channels to connect with their pre-existing audiences and reveal themselves as capable subscribers. And with the enormous reach, it’s no shocking factor that changes the businesses are elaborating its marketing process.
3. Why YouTubers Choose Mobile Over Desktop?
Mobile is the top-most priority everywhere. We are expanding on a large scale in massive times on our mobile phones than ever before. That’s why this next YouTube fact comes as a surprise element. More than 70% of YouTube watch time was from mobile devices in 2019.
Here, you and your business can’t give away to reject the massive potential views from the mobile devices offering for your brand’s visibility. It clearly explains that mobile views have improved much faster than desktop users, and as it is vital to remain updated with mobile video trends. Thus the subscribers’ are given the video content that they would like to check.
Today, YouTube content is developing for mobile users by standard methods. The essential factors to know about the concept to improve your audience’s mobile experience. Content makers need to have an eye on their YouTube facts and their mobile viewers’ strategies via third-party analytics, like Comscore.
It provides the improvised mobile video reporting for YouTube and to their partner channels over their target audience using the measurement services.
4. Audience Finds Launched Products on YouTube:
YouTube video is one of the powerful marketing tools. Over 90% of the audiences say that they can discover the new products or brands on the platforms from the Thinwithgoogle 2019. Meanwhile, the YouTubers don’t sit and convince the audience to buy their products or services; it receives the message across. The audience depends on the video content during every step of the journey. And this piece of data is compelling to the marketers.
YouTube can help to publicize their products. When you are trying to start into the new market or improve the products’ exposure, you need to craft a video revealing the advantages. With video content becoming increasingly competitive, the primary key to remember is being creative.
When you keep few things in mind, then position your brand as an expert in your category or subject by engaging with your audience, replying to their queries and suggestions, and sharing the brand’s mood and opinions.
5. How many hours of video is uploaded?
Daily, 500 hours of videos are uploaded on Youtube every minute worldwide from Tubefilter in 2019. And 30,000 hours of videos are published every hour. Also, this has a record of 720,000 hours of video posted for every day into YouTube.
Wow! To sort into the perspective, this would take you a nearby value of 82 years to watch the entire videos uploaded on YouTube in only an hour. That means a lifetime watching time of YouTube videos.
Meanwhile, these numbers are stammering; it’s nothing compared to the watch time on YouTube. With the total amount of new content posted on YouTube every minute, it’s no miracle that YouTube enhances the reach as the channel. As a result, businesses can’t yield to ignoring YouTube.
Businesses can receive a profit from the use of YouTube by growing a community and connecting among their audiences, by revealing their products, or by advertising on platforms.
6. Does YouTube Differ by User Generation?
Based on the usage of YouTube generation, here at least 90% of the U.S. internet users aged between the age of 18 to 44 years, those who are accessed YouTube. It qualifies the active users.
For millennials, both the U.K. and U.S. markets, that have the most used social media network. Thus, YouTube statistics enter to reveal the choice of visual content among the other types.
To surprise facts, the same study reveals that 51% of the elderly audiences across the age of 75 years, who use online resources, are watching YouTube videos.
Knowing about YouTube’s usage depending on the age group can support the marketers in understanding their target market. Utilizing the YouTube ads serves as a powerful tool for your business that assures your audience for those who are using their social network platform.
Take Away Points:
However, YouTube is a future tool for entertainment. It has been trending times a few years from recent times. And that’s why both audiences and the business makers should be conscious of the YouTube statistics. Hence don’t ever overlook YouTube when it comes to your marketing strategy. Thus concluding the six different facts about the YouTube marketer’s guide that will kickstart your channel’s growth.
Recommend for you : Centurylink high-speed internet
