In an age of constant digital noise, some innovators make their mark not by dominating headlines but by building the systems that shape them. Muhammad Ahsan Tahir, Co-Founder and CEO of Walee Group, is one such figure, a strategist and builder whose work sits at the intersection of media, technology, and social responsibility.
Tahir’s early career in software engineering gave him the technical grounding to navigate digital complexity. But it was his curiosity about public narratives, how people form beliefs, consume content, and act on information, that led him toward building infrastructure for influence. Over time, this curiosity matured into a multidisciplinary approach to media-tech and narrative systems.
At the core of his work is Walee, a company that started in influencer marketing but has since expanded to manage media rights, public campaigns, and national-scale content platforms. From managing short-form video ecosystems to orchestrating live streaming networks for major sports events, Walee’s operations are driven by one idea: that the architecture of attention must be ethically designed.
In 2024, Tahir and his team assumed operational control of SnackVideo in Pakistan, a short-form video platform with millions of users. The move was significant, not just in terms of platform governance but in redefining content moderation and digital responsibility within the region. His team worked to align the app’s policies with cultural sensitivities, while still supporting creator visibility and monetisation.
That same year, Walee launched the streaming infrastructure for the HBL Pakistan Super League (PSL X), reaching over 75 million users. The project, though framed as a technical achievement, was in essence a strategic communications endeavour enabling large-scale audience engagement with sports, brands, and civic messages through a unified digital experience.
What sets Tahir apart is his emphasis on systems thinking. He views digital platforms not just as tools for marketing or monetisation, but as environments that carry narratives, shape perspectives, and influence behaviour. His leadership reflects a commitment to responsible architecture where technology serves human context, not the other way around.
Outside of his commercial ventures, Tahir participates in policy forums focused on counter-disinformation and strategic communication. He’s been involved in regional workshops and advisory panels that address how digital ecosystems can be secured and aligned with public interest.
He was also featured as a verified expert on Qwoted, where his insights cover the creator economy, regional media platforms, and the design of ethical engagement systems. In 2023, Walee was recognised with the ‘Best Digital Innovation’ award at the Pakistan Digital Awards, a nod to its evolving role in the region’s digital infrastructure.
Tahir rarely frames his work as disruption, but the impact is clear. His platforms and partnerships influence how information flows, how creators are supported, and how institutions engage the public. In a landscape often defined by speed and virality, he brings a philosophy of deliberation and responsibility.
As digital economies mature and governance becomes a defining concern, innovators like Ahsan Tahir offer a compelling model, one that blends technical scale with cultural intelligence. His work reminds us that real transformation doesn’t always begin with a loud arrival. Sometimes, it starts quietly, with systems designed to last.
