In 2019, any business planning to scale operations cannot do so without a good mobile application. This is because smartphones have become a very important part of our daily lives. Today, almost any service can be accessed by a few taps on the screen, right from taxi booking to food delivery. This has brought about a lot of convenience for customers and help businesses connect with their audiences better.
However, launching an application will not translate into customers installing your application. In an age of distraction, mobile app marketing strategy plays an important role in maintaining the spotlight on your application and encouraging users to download it. One clear-cut way of achieving this is by employing App Store Optimization techniques.
Better known as ASO, it can be compared to the SEO techniques where digital marketers improve the ranking of websites by employing a variety of practices. Likewise, by leveraging the search protocols in the App Store, it is possible to increase the visibility of your application and reach a larger pool of customers.
However, this is no simple task, but, here are a few tricks you could use to improve the standing of your app:
Use keywords
Spend some time and make a list of all the different keywords relevant to your platform. Next, check the frequency at which they are searched for. This will give an idea of how many times customers search for a particular query. Armed with this information, you can then associate them with your application. The next time someone searches for an affiliated keyword, there is a high chance your application will make it to the list and increase your chances of getting downloaded.
Understanding the Ecosystem
Unlike a traditional search engine, the App Store only caters to only a limited set of parameters. In the case of mobile applications, factors such as app content, update cycles, brand name, as well as, ratings and reviews play an important role in guaranteeing the success of your platform. Hence, focus your efforts towards addressing each of the mentioned factors in order to improve your ranking organically.
Focus on CRO
Pay some attention to Conversion Rate Optimization or CRO techniques as they help you improve the chances of users downloading your app by a significant number. There is no rocket science involved here as CRO mostly revolves around the aesthetics and presentation of your application in the App Store. The age-old saying of “the first impression, is the best impression” is very applicable in this case. Hence, make sure you use attractive thumbnails, logos, videos, and content to encourage users to download your application.
While marketing is a necessary process, it can be very tedious. More so for an entrepreneur who is new to the game. Luckily, this job can be outsourced to a proficient marketing agency. AppDupe is a leading marketing agency offering streamlined App Store optimization services. They have a large team of digital marketers who work round-the-clock to give your application the exposure it deserves.
