Did you know that 74% of podcast listeners tune in to learn something new? As a business owner, this means that starting a podcast is a great way to educate your target audience on how your products or services can solve their pain points.
However, producing a podcast is about more than just sitting down and talking into a microphone. It takes serious know-how to take your podcast from “just another show” to a “must-listen hit.”
Fortunately, we’re here to help you as you get started.
Keep reading to learn the best tips for producing a podcast that people will actually want to listen to each week.
Do: Invest in the Right Equipment
One reason that podcasts have become so popular in recent years is that anyone can start one. However, if you want your podcast to be taken seriously, it’s worth it to invest in equipment that will help improve your audio quality.
At a minimum, you’ll need the following items:
- Computer or laptop for recording and uploading
- High-quality microphone and stand
- Audio interface to connect your microphone to your computer
- High-quality headphones so you can hear yourself while recording
- Mixer, so you can add music or other post-production effects
- Editing software
Of course, the more in-depth you go, the more equipment you might want to buy, but this should be a good place to start.
Don’t: Start Recording Without a Plan
There’s nothing worse than a podcast without any real sense of direction. By planning out your content ahead of time, your show can focus on thoughtful conversation instead of just mindless rambling.
Before you ever start recording, write out a show outline, with the main points you want to cover. You may even write a short script, at least for the intro. Of course, you don’t necessarily want it to sound scripted, so keep it conversational in tone and allow for interjections or tangents when appropriate.
Your guide should serve almost as a map to help you get from point A to point B, but don’t hesitate to get creative along the journey.
Do: Consider Hiring a Professional
Knowing how to produce a podcast is fun and a valuable skill, however, it might not be one that you realistically have time for on a regular basis. When you’re first starting out, you’ll realize how much time it takes to produce a podcast, which could cause you to burn out quickly.
Instead, consider hiring a B2B podcast agency to help take some of the work off your plate while still getting your content out to the world.
Don’t: Forget to Edit
Think you don’t need to bother editing your podcast to make it feel more “authentic”? Think again! Editing is a crucial step, as it helps you trim out the unnecessary parts of your show so your listeners can focus on the best parts instead.
They’ll appreciate you taking the time to deliver only the best content, and as a result, you might get more listeners, since they’ll know you’re only putting out the best of the best.
You’re Ready to Start Producing a Podcast
After reading through our best tips on producing a podcast, you’re ready to take the leap into this new world of content! You might be surprised by all the ways it can help your business grow.
Looking for more business tips? Check out our other articles today.
