The first impression of your brand matters the most, and it takes people approximately 0.05 seconds to form an opinion about your brand when they visit your website. Even more, 46% of consumers will pay more for brands they find trustworthy.
Forming a winning brand awareness strategy is critical to the success of your business. But figuring out the best brand strategy can be an overwhelming process. The good news is you just need to learn what to focus on to make the most impact.
Keep reading this guide to learn how to create an effective brand awareness strategy to boost your sales!
Tell Your Brand Story
Remember, you must tell a compelling story to build a brand successfully. You want people to get to know you like they would a friend. You need to be a person instead of simply just a company.
To accomplish this, you need to give your brand story a detailed narrative that describes your journey. Your story might include how you saw someone having a problem with a task and invented a product to fix it.
You may also include examples of your earliest customer experiences and how they shaped your brand into what it is today. Additionally, highlight key milestones over the years in your brand’s growth.
Creating custom gift items for customers is a fun and creative way to tell your brand story. Custom cups, keychains, or sports patches make for memorable pieces you can give out at events. Companies will engrave your company name, logo, and brand message.
You can also give away small gifts at company events or for new customers buying your products. This will help you stand out to new customers and ensure they’ll remember your business name and story when they need to make another purchase.
Create Value Beyond Your Products and Services
Another crucial part of a successful branding strategy is creating value beyond the products and services you sell.
To do this, you must consider ways to educate and entertain your potential customers. Do you have any unique hobbies or areas of expertise? Don’t keep it a secret. Share your knowledge via a podcast, blog, or dedicated YouTube channel.
Be sure this isn’t focused on making direct sales. Instead, look at this as a relationship-building opportunity. For example, you can make a video telling different stories and have your products in the video but not make them the main focus.
Overall, you want to make sure that people get to know your brand and understand more about your goals and mission.
Create Valuable and Shareable Content
Creating shareable content is an excellent way to market your brand. You should start by creating a blog on your business website. Talk about your products and services and how they can help people.
For example, if you sell hiking backpacks, you can talk about the health benefits of hiking. You can also write a guide showcasing different places to visit for fantastic hiking adventures.
Regardless of what you sell, find a way to expand on your product while giving people valuable information. When you do this, you market your brand as the go-to company for your particular industry. People will know if they check your website, they’ll get the information they need.
Focus on Social Media Optimization
Social media optimization involves improving your social media posts to get better engagement, more followers, and more clicks and conversions.
Remember, if you create valuable and shareable content, you want your followers to see it on your social media channels.
The process of social media optimization seems overwhelming at first. However, you just need to focus on making basic improvements. First, you can try posting attention-grabbing visuals that ask your audience engaging questions.
If you’re on Instagram, you can use a question sticker or run a poll. Whatever you do, get your followers involved.
It’s also critical to share content regularly and engage with your followers. Posting content at certain times of the day is crucial to this. You can use various social media scheduling tools to find the best posting times.
These tools also give you recommendations based on your unique history and give you data that’s easy to understand.
You should also optimize your social media bio for SEO. Your bio is the first thing visitors see when they visit your page. Having your bio speak to your business brand message loud and clear is essential.
Make Contributions to Your Community
Don’t forget that not all your brand-building efforts will be online. Whether you’re a new small business or an established business, it’s imperative that you become a part of your community.
It’s never too late to make community a significant part of your brand strategy. In fact, you can make it a part of your mission by having ongoing events in your community.
First, consider sponsoring local events like a high school sports team. You can make it a point to sponsor a team each year and get involved in the games.
It’s also important to think about local charities that you’re passionate about. Find a charity that aligns with your brand message and make it your mission to contribute throughout the year. You can get your employees involved and facilitate their participation in charity work.
You can also take a look at major events that happen in your city. Perhaps your city has annual fireworks or other holiday events like light shows. Become a key part of these events and get everyone involved in helping with donations, setting up, or cleaning up at the end of the show.
Finally, silent auctions or other fundraisers are an excellent way to contribute to your community. You can decide on a cause, hold a large event during the year, and involve everyone.
Building Your Brand Awareness Strategy
This guide will help you build a winning brand awareness strategy and boost your sales to the next level.
Remember, creating the right brand awareness strategy takes time, and you won’t see results overnight. But before you know it, you’ll have a brand people recognize at first glance.