The digital marketing industry is constantly changing and evolving, making it difficult for new marketers to keep up with the latest trends. New strategies are being developed every day, challenging old ways of thinking about marketing.
To prove how competitive this field is, 46% of global ad spend in 2021 goes into online marketing.
To stay on top of your game, you must be able to adapt quickly and learn new techniques that will help you reach your business goals. In this post, we’ll share key digital marketing for beginners tips that can help anyone get started today.
1. Creating Useful Content
Content is the foundation of digital marketing. If you’re just starting out, chances are that your business isn’t producing enough content to satisfy customers and keep them coming back for more.
To build a loyal following through content marketing, make sure your content is extremely valuable. Give people what they want by providing solutions to their problems or answering their questions. This way, when someone sees one of your posts pop up on social media, they’ll be excited because they know it will offer something new and different from what other brands provide.
Boring content won’t get you anywhere. Rather than filling your content with generic truisms and meaningless buzzwords, try to appeal to the audience’s interests by providing them with new information.
Be strategic in how you create this content. If it will resonate most with customers who are already familiar with your business, focus on what sets your company apart from competitors. If potential clients know very little about what you do, provide an introduction to your brand before moving into something meatier like a certain service or product line.
While you’re at it, learn some 2021 SEO basics.
2. Build Relationships With Influencers
One great strategy for attracting an audience (and potential leads) is by building quality relationships with influencers.
One way to find potential relationships is by looking for people with large followings in your target audience that don’t compete directly. You might also look for digital marketing blogs that are popular among prospects and connect with them.
3. Use Social Media Wisely
Billions of people are on social media, which means it’s a great place to start building your audience. Marketers need to find the best networks for their target demographic and make sure they are posting consistently on those platforms.
For example, what if you’re targeting teenagers in the United States or Canada? Instagram is a good option because teens spend more time there. On Facebook, post content that appeals to multiple age groups instead of just tagging users by age.
After you decide which platform to use, you should consider analytics. The large social media platforms collect data about what people are interested in, where they live, and how old they are. You can use this information to make your marketing more precise and avoid wasting time on uninterested groups of consumers.
It’s important not to overdo it when you’re starting out with social media marketing for beginners. Instead, invest a small amount of money into one platform at a time until you see some results.
When deciding which platform is best for digital marketing, the first question that needs to be answered is: “Who am I targeting?” This will help narrow down both the most effective networks and content types.
4. Start a Podcast
About 55% of Americans listen to podcasts.
Podcasting is a great way to build your digital marketing for beginners strategy. Podcasts are a relatively new platform, but they’re an increasingly popular form of content that’s easy to consume and share.
Podcasting is also cheap in terms of both time and money. You can record yourself talking about different subjects without having any equipment more complex than a laptop computer.
5. Optimize Landing Pages for Search Engines
Landing pages are one of the more time-consuming digital marketing for beginners strategies, but they can be an excellent way to snag a customer. Landing pages need to provide the most relevant information about your product or service, and it has to present that in a compelling manner.
If you want a landing page to convert, it has to provide enough information about what your product or service does, but not too much that the visitor feels inundated.
How do you create the perfect landing page?
Make it short. It should take less than a minute to read the page so that visitors know what they’re getting into before clicking through.
Be straightforward and honest about your expectations from them (e.g., “we’ll call you within 48 hours”). This will help build trust with customers who might be hesitant to click just anything on their screen.
Provide social proof when possible by linking out to reviews or awards for work done well in the past.
6. Email Marketing
Email marketing has an ROI of around $40 for every dollar spent. This means it’s one of the most successful digital marketing strategies today.
But what if you’re not an expert at email marketing? No problem—it’s just like digital marketing for beginners. It doesn’t take much more than some basic data (e.g., who you want to reach).
Set up your email marketing system to send out monthly newsletters or a weekly “highlights” email.
This is an easy way to offer value propositions without being too pushy. You’re providing insider information in exchange for continued interest. Just be sure not to spam people when they give their contact information.
Email subject lines should contain curiosity-piquing words. The goal with these emails is engagement rather than outright sales pitches. You want readers to feel like they are part of something special by receiving them throughout the month (or week).
Remember, if you need help to set up an effective campaign, you can always talk to experts like Bear Fox Marketing.
Get Started With Digital Marketing for Beginners Strategies
When it comes to digital marketing for beginners strategies, there are tons of options.
The strategies listed above may be a good starting place if you’re looking for ways to increase website traffic with minimal effort on your part. You can either implement these strategies yourself or hire someone who knows what they’re doing.
To read more interesting articles like this one, keep browsing our blog.