As a small business owner, you’ve probably heard about the importance of search engine optimization countless times. While you may be tired of hearing about it, SEO is still relevant in the digital business world. It isn’t going anywhere.
SEO dictates your online visibility. When a user types a keyword or keyword phrase into a search engine, the SEO coding on your website determines how quickly they find you. Traditionally, search engine users rarely click through to the second page of results.
The more you improve your law firm SEO marketing, the more leads your business will generate. You’ll rank higher on the search engine results pages (SERPs) and will get better website traffic.
The question is, how can you boost your law firm SEO? We’re here to answer that question. Keep reading for our SEO tips for lawyers.
Focus on Local SEO
As a law firm, the majority of your clients will be from the area. As such, you must focus your efforts on local SEO. In most cases, it won’t do a Texas law firm any good to get website traffic from people in Alaska.
Use local SEO coding and keywords, such as:
- Your city, state, and county
- Phrases like “near me” and “local law firm”
Additionally, register your law firm with Google My Business to increase your local SEO even more. Finally, work with companies like Law Firm Marketing 360 to rank higher with local SEO.
Internal Links, External Links, and Inbound Backlinks
You can also improve your law firm SEO marketing through links. There are three primary categories:
- Internal links
- External links
- Backlinks
Internal links are links placed throughout your website leading users to other pages of your site. These links could lead to your contact page, a sign-up page for a free case evaluation, other blog articles, etc.
External links are links embedded in your website leading to other sites. Typically, these links are used to site references or direct users to other valuable resources. They should never lead to other law firm websites.
Finally, backlinks are links from other websites to your pages. This can be accomplished through guest posting, affiliations, etc. The more backlinks there are leading to your website, the stronger your SEO ranking will be.
Content Creation
Creating a blog full of helpful, relevant information is one of the best marketing tips for lawyers. Content marketing provides value to potential clients while simultaneously painting your law firm as an authority in the legal industry. Readers will glean vital information off of your content, which will create a stronger relationship with the potential client.
Furthermore, the more articles and content you have on your blog, the more you can implement effective keywords and SEO coding. Creating a blog for your website is a law firm SEO marketing essential.
Make sure each page of your website has a powerful meta description. A meta description is a small blurb you find beneath website links on a search results page. It is a basic description of what the article is about.
Want to Improve Your Law Firm SEO Marketing?
As you can see, there are plenty of ways you can increase your law firm SEO marketing efficacy. Follow the tips listed above, do more research, and work with an SEO agency to get even better results.
And if you want more help on how to bring in legal clients or are wondering “How to advertise my law firm?” check out some of our other articles before you go. Our blog is full of valuable insight created for entrepreneurs like you.
