It’s no secret that businesses are always looking for new and inventive ways to increase turnout for their events. And while there are a number of tried and true methods out there, sometimes it can be fun (and profitable) to get a little creative.
In this article, we’ll take a look at seven different ways you can drum up interest and excitement for your next discount event from experts like Selin Sakarcan.
1. Make It Exclusive
One way to increase interest in your event is to make it exclusive. This could mean a number of things, such as only offering discounts to certain people (e.g., loyalty program members, email subscribers, etc.) or making the event invite-only.
There are a few benefits to doing this. First, it’ll create a sense of exclusivity and make people who aren’t invited feel left out. This can generate buzz and excitement for your event. Second, it’ll help you better target your audience. By only inviting certain people, you’re more likely to attract those who are most likely to be interested in what you’re offering.
2. Make It Interactive
People are more likely to attend an event if they feel like they’ll be able to interact and engage with others. So, consider ways to make your event more interactive. For example, you could set up a photobooth, hold a contest or raffle, or offer games and activities.
Not only will this make your event more fun and enjoyable for attendees, but it’ll also help create a more memorable experience that they’re likely to talk about (and want to come back for).
3. Get Social
In today’s day and age, social media is a powerful tool that can promote just about anything. So, make sure to utilize social media to promote your event.
You can do this in a number of ways, such as creating a dedicated event page on Facebook, tweeting about it, and using hashtags to help track the conversation. You can also get creative with your approach and come up with some unique ideas that will help capture people’s attention.
4. Make It Visual
People are visual creatures, so it’s important to make your event as visually appealing as possible. This could mean using fun and eye-catching visuals (e.g., infographics, videos, etc.) on your website, social media pages, and marketing materials.
This will help attract people’s attention, but it’ll also help them better understand what your event is all about and what they can expect.
5. Offer Incentives
People are more likely to attend your event if they feel like they’re going to get something out of it. So, consider offering incentives such as discounts, freebies, and prizes.
This is a great way to entice people to come to your event, and it can also help increase sales and encourage people to take action.
6. Make It Convenient
People are more likely to attend an event if it’s convenient for them. So, consider factors such as location, parking, public transportation, and the time of day when planning your event.
You can also make it easier for people to attend by offering online registration and/or discounts for early bird registrations.
7. Get Involved In The Community
A great way to drum up interest in your event is to get involved in the community. This could mean partnering with local organizations, sponsoring or participating in charity events, or doing something else that’ll get you in front of potential attendees.