We are getting familiar as in each year there are a new social media platforms “star.” Facebook, Twitter, and LinkedIn climbed to fame in recent years, and 2012 is vastly regarded as the year of Pinterest. Now, Instagram is getting popularity day by day. Compare that to Twitter, which broke the 200 million mark after 6 years. Just what makes Instagram different from other social networks? Many noticeable is that it’s nearly totally photo-based. But past that, its simpleness makes it an effective lorry for engaging consumers are given that they can reveal themselves from anywhere, anytime.
What possibilities do this existing to online marketers?
With the Instagram neighborhood growing, major brand names and business-like Starbuck, MTV, Nike and Marc Jacobs, to call simply a few, are jumping on board aggressively embracing the mobile image application right into their advertising approaches. Inning Accordance with Merely Determined, 59% of the Leading 100 Global Interbred Brands already have Instagram accounts. And based on the Instagram blog site, the two-plus-year-old platform reaches over 100 million active users each month.
Why should your service usage Instagram?
If we take a look at social networks overall, images drive more interaction than any type of web content. It is not shocking, after that, to see buy Instagram likes to rise to popularity so promptly. If you’re seeking ideas regarding how you can grow your existing Instagram community have a look at examples of four brand names that are successfully incorporating the platform right into their advertising and marketing mix.
Red Bull – With a current Instagram competition Red Bull gave away 2 tickets to this year’s Red Bull King of the Rock Finals basketball competition in San Francisco. The contest not just obtained followers excited, it also allowed Red Bull is making a declaration to and get in touch with the sports neighborhood.
Ford Carnival – In early 2012, Fiesta gram was just one of the initial Instagram campaigns carried out by a big brand name. Ford engaged its target market with an easy image competition. Approximately 16,000 images were posted throughout the seven-week project and the promotion obtained excellent exposure on Facebook and Twitter also, with numerous individuals linking their social networks.