Consumers tend to over-indulge in things that interest them. This over-indulgent nature results in them acquiring many possessions, leading to house clutter. This cluttering makes daily tasks difficult and forces people to use self-storage to store unused items.
The demand for self-storage units has increased significantly in the last few years. No matter where consumers live, they need storage space for their infrequently-used possessions.
The competition in this field is rapidly increasing due to its excellent profit potential. As a storage business, you need to look at techniques and different ways that can help boost your business potential.
In today’s technologically advanced business environment, you must establish a digital presence if you want people to know you. No one will think you’re authentic if you do not have a website or social media presence. Hence, you must invest in digital marketing channels to outshine your competitors.
A digital marketing campaign has the power to make or break you. Therefore, here are six ways to use digital marketing strategies to boost your self-storage business.
1. Invest In Increasing Visibility Via Search Engine Optimization (SEO) Tools
Today’s business environment is highly competitive; hence, a business’s success depends primarily on ensuring the customer knows about them. The customer must be aware of who you are and what you do.
SEO is a crucial business growth tool; with its help, your customers can easily find you when they search for a self-storage unit on Google. SEO employs a set of words that can increase your visibility.
You can always contact a firm if you have trouble doing so yourself. Organizations like the Open Tech Alliance help self-storage businesses with marketing services and other functions, including automated collections, access control gates, call center solutions, etc.
SEO boosts your chances of appearing as the top result, brings traffic to your website, and improves lead generation. To make the best of SEO, go for words that look natural on your website and describe your services adequately.
Try looking for famous local words and Meta tags. It will help you attract a local audience. To stay at the top of your SEO game, ensure upkeep, check-ins, and audits to ensure that you are up-to-date.
2. Interactive And Easy To Use Interface For Digital Channels
As stated above, the goal of the SEO strategy is to bring traffic to your website or social media channels and generate results. This involves both the front and backend of the website.
Consumers want to find and get everything quickly and without a hitch. They despise slow and clunky websites that take a lot of time to load content. When they encounter any such website, their first instinct is to leave and never come back again.
Hence, you need to invest in building smooth, attractive, and clean websites. When your website is user-friendly and displays to-the-point content, you’ll automatically go up in rankings. It helps you in attracting as well as retaining customers.
You could add graphics, make navigation easy and look for website designs that are clean and easy.
Remember, do not over-clutter your website with too much content.
3. Design A Virtual Tour Of Your Storage Units
Adding a self-storage virtual tour to your website makes it much more convenient for your customers. They won’t have to travel to your storage unit to analyze your product proposition. This increased convenience will help you attract them.
Through this virtual tour, they can see the space you offer and all the necessary measurements. It is clean, informative, and saves a lot of time for you and the customers.
4. Design A Social Media Strategy
According to Kepios, as of July 2022, there are 4.70 billion social media users. These social media users are a large audience. Social media has not only obliterated geographical barriers but has also created so many new opportunities for businesses.
Millions of people are exposed to you, and you can connect with them with just a few taps. Therefore, having a social media strategy for your business is extremely important. If you don’t have social media accounts for your storage business, make them your biggest priority.
Create a business profile on Facebook, Instagram, Snapchat, TikTok, and even LinkedIn. It will help you create awareness about your business, and you can generate sales from these platforms. Post pictures, videos, reviews, discounts and promotions, and business growth statistics to let your followers know about you.
5. Use Pay-Per-Click (PPC) Advertisements
Pay-Per-Click (PPC) advertisements are a great way of marketing a business. Like SEO, it involves using keywords to attract customer traffic to your website. You can generate traffic through search engines, social media, and third-party websites. It is a great tool that is often used in lead generation and results in high conversion rates.
If you are on a tight marketing budget, PPCs should be your go-to digital marketing medium. PPCs work on a bidding system, and you can choose the amount you want to spend on this medium.
It is an excellent choice of marketing for start-ups and young entrepreneurs. Moreover, the great ROI for PPCs acts as another plus point.
6. Referrals and Endorsements Act As SalesBoosters
Consumers tend to believe the quality of a product to be much more superior if it has worthwhile endorsements and referrals backing it up.
They act as a guarantee that the product or service that the customer is going to invest in will be satisfying. They are a great way of attracting new customers. Therefore, try to create a digital campaign in which you exhibit all the endorsements for your self-storage space.
Try looking for endorsements that look natural and that other customers can relate to. You can launch it on social media channels and start a conversation.
Digital marketing is the most lucrative marketing medium in history. It has shown time and time again that it has the potential to generate billions of dollars in sales. It brings your business a lot of exposure and creates brand awareness. Your self-storage business will take off if you follow the above tips.