Bloggers publish over 7.5 million posts every day. Many of them also enjoy making a part-time or full-time living from their writing. However, the majority of bloggers fail to make any money, and it’s important to understand why some people find success while others don’t.
By learning about 8 of the most common blog writing errors, you can increase your chances of turning your hobby into a job. By the end of this guide, you’ll know which typical mistakes you should sidestep when you’re creating your next blog posts.
Let’s dive right in and learn more.
1. Not Understanding Your Audience
You could be captivated by a topic and know more than anyone else about the subject, but this doesn’t mean your audience shares your interest.
For example, you might enjoy reading about football and have in-depth knowledge about every team. However, your readers might only want to know about their local team and players. If you were to write regular blog posts about football facts that don’t hold your audience’s attention, they will simply stop reading and go to another blog site.
Before you begin typing, be sure to research the topics that are likely to be most popular.
2. Not Having a Clear Focus for Your Content
When choosing topics for blogs, it’s helpful to have a definite purpose for your posts. Taking the above example about football, might mean offering to provide insights throughout the season for your readers. If you were then to go off on a tangent and talk about what players do in their spare time, this could lead to your blog lacking direction and focus.
To keep your posts on track, ask yourself if they fit into the overall theme of your blog.
3. Failing to Make Your Blog Posts Interesting
The key to growing your blog readership is to write engaging posts that keep people coming back for more. This means your writing needs to have style and energy, conveying your message in a fascinating manner.
One of the best ways to make your posts entertaining is to improve your copywriting skills so you can write attention-grabbing content. By ensuring every post is skillfully written, you’ll be able to attract many more readers.
4. Not Having a Blog Posting Schedule
Modern consumers are busy, and they don’t want to spend time checking on your site to see if you’ve written another post. This means you need to be consistent. Your readers will then know when they can expect to see your regular blog posts appearing on your page.
If you were to be inconsistent with your posting schedule, your readers could become frustrated and decide to read a rival blog instead.
To ensure you don’t forget to publish a post, use a content calendar. You can set alerts for when it’s time to write more content, and you could even schedule the posts to be sent out at predetermined times.
5. Only Posting Blog Content on One Platform
Naturally, you’ll want to bring more readers to your blog page. But, this doesn’t mean you should only post on your own site. There is a huge audience on social media platforms such as Facebook, and you can reach them in an instant.
When you publish content on your website, you can also post it on social media to reach a new audience. By writing blog headlines that get noticed on these platforms and putting in links to your main blog page, you could see a rise in the number of visitors coming to your site.
6. Posting Blogs That Have Grammatical Errors
Editing and proofreading blogs is a critical step. Not only is it annoying when there are grammatical errors in content, but it can undermine your authority as a writer. Readers might feel like you’re not putting effort into making your blog the best it can be, and they may prefer to find a blogger who takes their site more seriously.
Always take the time to read through your posts, and use online software to help you find mistakes in your writing.
7. Overlooking the Importance of SEO
When you utilize the most effective SEO practices, you make it easier for search engines to understand what your blog content is about. They may then send more organic traffic to your pages.
It’s a good idea to learn how to include keywords in blogs, and to understand how to make your posts look more appealing to site visitors. This could increase the number of people who see your posts and decrease your page’s bounce rate.
8. Being Too Self-Promotional
There’s likely to be an element of self-promotion in your posts as this can help you grow your readership. However, you don’t want to be over the top and talk about yourself to the point where people no longer want to read your posts.
Try to keep your promotions unobtrusive, and make sure you always provide readers with a reason to stay on your site. If people find value in your posts, they won’t mind when you add some self-promotional content.
Avoid Making These Common Blog Writing Errors
You can take your posts to the next level by avoiding these common blog writing errors. It’s essential to think about what content your target audience will find appealing and to share your posts on multiple platforms. Don’t ignore the role SEO plays in making your content more visible online, and make sure you post regularly.
Before you write your next blog post, check out more of our terrific articles.