Studies tell us that almost 60% of consumers buy products from brands that are familiar to them. When we think of some of the biggest companies in the world, such as Nike, McDonald’s, and Coca-Cola, our minds immediately fill with adverts, logos, and specific messages that we can’t help but remember.
These companies have created enormous brands and, with that, have built enormous followings. Apple has millions of loyal customers who identify as loyal members of the Apple family. All of this is down to 1) great products and 2) successful branding.
In this blog post, we’ll look at how to build a brand. Whether you are a small company or a global business, the strength of your brand closely correlates with your financial success.
1. Understand Your Target Audience
Before you begin to build your brand, first consider who your target audience is. It’s important to understand who they are and what their interests and desires are.
Get into their heads and understand what they want from your service or product. Once you have a clear idea of your target audience, you can start to build a brand that will appeal to them and their tastes.
2. Write a Slogan That Says Everything
A slogan speaks for your brand and for your business. It tells the customer everything they need to know. Nike’s ‘Just Do It’ is a great example; it brings to mind the prospect of achieving greatness.
Whatever your business sells, its slogan plays a key role in how you portray yourself to the world. A great slogan is subtle, yet says everything that needs to be said at the same time.
3. Create a Stand-Out Logo
A logo is a visual representation of your brand and plays a big part in your overall brand identity. A strong brand logo is memorable and separates you from your competitors, helping to foster invaluable brand loyalty.
4. Keep Your Branding Consistent
If you have a catchy slogan and a message that successfully advertises your business, ensure that you use this branding consistently. If you advertise on social media, keep your branding and messages consistent across every social channel you are on.
The same goes for advertising in newspapers, radio, and TV: keep your message consistent and over time it will resonate with people.
Want to create a brand for your business that garners attention? Then you need a brand expert to help you craft the most effective messaging. This is key when you want to learn how to build a trusted brand. Check out the 321theagency.com to get started.
Learn How to Build a Brand & Watch Your Business Prosper
Creating a memorable brand is key in this modern world, where technology and advertising are everywhere. In order to stand out from your competitors, your brand must accurately represent your business and catch consumers’ attention.
Like this blog post on how to build a brand online? Be sure to check out our other informative articles on the rest of our blog today.
