Video has changed the way an average internet user perceives the world. With social media taking the center stage of the digital revolution, brands are now keen to explore the potential of videos. Since videos are the most popular form of content on Facebook and Instagram, brands prefer video in connecting with their social media audience. TikTok is a relatively new social media platform and has established its popularity in the world of marketing.
Today, top brands like Apple, Samsung, and Amazon, are the most popular brands on TikTok. There are thousands of other brands that actively use TikTok to connect with their target audience. Bloggers have realized that TikTok helps them to improve their digital visibility. In this article, we will explore six top reasons why bloggers must use TikTok.
Attract New Readers
When you write a blog, your primary goal is to have people read your content. According to the latest marketing report, 42% of TikTok users are in the age group of 18 to 24 years. This group is easily mouldable, and proper advertising will encourage them to read your blogs.
Gen Z people have a short attention span. Interesting TikTok content is the perfect way to convince them that your blog is worth their time. A major advantage of TikTok is that it allows you to upload edited videos. That way, you can use an external intro-making tool to create a poignant intro that will have the viewer glued to your TikTok video.
When your TikTok video comes off as interesting, the viewers will be tempted to read your blog. Adding the link to your blog as a CTA, end screen, video description, or comments will help direct the interested viewers.
Convert TikTok Videos to Pinterest Pins
Most bloggers are active on Pinterest as it drives website views. You can take things a notch higher by leveraging TikTok. Start by creating a video that is relevant to your blog. Then, save the TikTok video on your device.
If you are using an iPhone, you may want to save it as a live photo. Then, select the photo from your camera roll and save it as a video. Launch TikTok and enter the video description, and title while uploading the video. In the destination link section, add the link to your blog.
Build Awareness on Your Blog
If you are an active blog writer, then you are a creative person. As a platform, TikTok rewards creativity. TikTok has a dedicated section called the Creator Marketplace that is designed to find authentic talents. To be eligible for such funding, you need to be active on the TikTok platform and have at least 100K followers.
Recently, TikTok has launched a $1 billion Creator Fund to support budding content creators. Here, you need just 10k followers to be eligible for the funding. These funding initiatives are especially useful if you are associating yourself with some social cause. For example, if your blog writes about your community initiatives, you can create videos on the same and promote them on TikTok. The more authentic you are, the higher are your chances of being funded.
Proper fund utilization will help you reach a wider audience. If your TikTok video offers an interesting sneak into the social initiatives, the viewers will be tempted to read more about it. That way, you can easily direct them into reading your blog.
Repurpose Your Content
The beauty of TikTok is that it encourages the repurposing of content. Since TikTok allows you to post only those videos that are 60 seconds long, you can use clips from your existing social media videos. Appropriate trimming and merging of content will help you effectively convey your story. You can add background scores, text overlays, and subtitles to the video to improve its reach.
Alternatively, you can create listicle videos that highlight the key points of your blog. That way, the viewers will be curious, and this will tempt them into reading your blog. While preparing listicle content, pay heed to the design and presentation. The visual appeal of such a video will decide its impact.
These days, video editing tools such as InVideo automatically creates videos from textual content such as articles and blogs. You can leverage these to refurbish your blogs into engaging TikTok content. The key to the successful refurbishing of content is to ensure that your video is relevant to the times and is well-edited.
Collaborate For Better Reach
One of the main reasons for the popularity of TikTok is that it allows users to become content creators and take the spotlight. As a blogger, you can leverage this by creating hashtag challenges. Select a theme that is in sync with the central idea of your blog. Then, come up with an original hashtag and encourage your followers to create videos on the theme. As the hashtag gets viral on TikTok, your blog will gain popularity.
Another approach is where you collaborate with a celebrity to promote your blog on TikTok. Considering that one-fourth of all TikTok videos are influencer collaborations, you need to strategize your collaboration for maximum reach. Identify an influencer or micro-influencer that your readers follow. Then, brainstorm collaboration ideas and come up with engaging content. Considering that 30% of the popular TikTok videos used humor, you can think of funny ways to entertain your audience.
Extend Your Blogging Knowledge
In the digital world, everything is interlinked, and people who find you interesting in TikTok will be keen on your blogs. The best thing about jumping on the TikTok bandwagon is that your blogging knowledge will help in gaining popularity on the platform. For example, as an established blogger, you will be familiar with SEO keywords.
You can use this knowledge to identify appropriate hashtags for your TikTok videos. While 87.3% of TikTok videos had hashtags, the most popular videos had an average of 3.26 hashtags. The appropriate use of hashtags will make your video visible to people who are keen on similar content. Once such people get hooked to your video, you can direct them into reading relevant blogs.
The best part about using TikTok to promote your blog is that there is minimal effort involved. Unlike the other social media platforms, TikTok does not expect you to edit your videos to perfection. Thus, you do not need to have a detailed understanding of lighting, color correction, and other technicalities before you begin the journey.
All you need to do is plan your content in a way that comes off as entertaining. Your videos should arouse the curiosity of TikTok users. That way, they will click on the link and check out your blog.